Women have 4 x as many connections between the left and right sides of their brain.
This means that they tend to process information differently, using more emotional experiences and paying more attention to detail and subtleties
PHYSIOLOGICALLY: THEIR EYES
Women have significantly more rods in their eyes, giving them 10-15% better peripheral vision
EMOTIONALLY
Women have natural advantages . . .passion, intuition, emotions. . .that are not just to do with hormones
Women love to share experiences, chat, laugh, feel empowered, be understood. . .
RELATIONSHIP WITH BRANDS
Men flick, women stick. . .given the right experience, women are more loyal to brands and will be more inclined to spread the word ( BUT the word will be bad if they feel let down)
CHALLENGES TO STEREOTYPES
Women are getting older but acting younger
Women are having babies later (or not at all)
Women combine the 'I-am-me' and 'look-at-me'
mantras. . .feminine and feminist
WOMEN ARE COMPLEX, MULTIFACETED, MULTITASKING BEINGS THAT CANNOT BE PIGEONHOLED INTO ONE, STEREOTYPICAL ROLE.
