As qualitative researchers, we have the responsibility to represent the TRUE female voice, to help inform the development of more effective communication.
That is about using relevant tools and methodologies to reflect real lives, real attitudes, real behaviour.
OUR APPROACH IS ABOUT BEING MORE INCLUSIVE. . .
Breaking down the 'us' vs 'them' barriers, typically found in research
Being open and transparent
Having conversations, not interviewing
Where possible, evolving feedback over time
Developing rapport, building trust and intimacy between all parties
OUR TAILORED APPROACH TO RESEARCHING WOMEN, COMBINES DIFFERENT METHODOLOGIES THAT REFLECT THESE CRITERIA
For more information, please contact Debbie Carne:
