hello dc what? dc who? dc why? dc how? dc experience? dc techniques? discovering eve gullible me interesting stuff dc lovemarks dc contact?  •  why women?  •  some 'facts'  •  communication implications  •  research implications  •  emptying nest women  •  articles and links communication implications GENUINELY UNDERSTAND AND RESPECT HER Think marketing with women Think 'real' vs 'ideal' (Dove, Nike) Communicate with her soul, not her stereotypical role Be subtle (inuendos, inferences), conversational, inclusive ('we', 'our' vs 'you', 'your'), transparent Use the right humour (intelligent, wry, observational) Empower her. Provide access to information and the opportunity to build dialogue (multi channel, interactive) Pull, don't push (don't try too hard, make her want to come to you) BE CONSISTENT, KEEP HER HAPPY. . . DON'T LET HER DOWN

motion pixels - Internet Marketing