'Debbie has helped enormously in the development of a number of advertising ideas. She understands how communication works and applies her intelligence and natural connection with consumers to give us the insight and understanding we need to make the most of our creative work. She knows what makes a difference and knows what is important and so brings invaluable focus to her debriefs. I look forward to working with her again soon." Planning director, Leo Burnett
“We have partnered with Debbie to commission a proprietary research project exploring the shift in female consumer attitudes and behaviours through the recession in the UK. Debbie has wealth of intelligence and experience, which enables her to tailor methodologies appropriately. She has an excellent ear for insights and an impressive ability to distill debriefs that combine compelling content with actionable output. Many of the gems that directed our subsequent reporting were first sighted by Debbie. The findings of this project have proven relevant to the direction and development of our client, consumer and category insights and I look forward to partnering with her again soon - she is always a joy to work with.” Barbra Wright, Director of Insights and Planning, Blue Marlin Brand Design
"Debbie has done a number of projects for us in the last 12/18 months notably across the Special K brand. Her creative approaches in methodology and techniques really helped us get below the skin of how women felt in certain situations and her debriefs gave us a clear sense of direction with regards to where to take the brand next. I look forward to working with her again soon!" Louise Kennedy, Research and Planning, Kelloggs
"Debbie, does what she promises on time on budget - but that's only what we'd expect. Where she consistently surprises us, is with the quality of intellectual thinking applied to her work, her flexibility and her ability to use both of those attributes in combination with an understanding of our business. Debbie builds into her responses and ongoing working with us an understanding of our goals and brings extra value to help us get there. Working with Debbie means having an extra very consumer focused, brain on the team. Plus she’s a joy to work with" Julie Krysik, Marketing Manager, Kraft
"Debbie's work on Martini has been extremely insightful. She has a great ability to empathise with the target audience, not only bringing out high quality information from consumers, but interrogating the feedback thoroughly from a marketing and strategic perspective, and synthesising it into well structured insight. Working with her is a real pleasure". Nick Gibbs, Marketing Manager - Research, Bacardi-Martini Ltd
"Debbie had a very creative approach to our positioning research for Tassimo which left us with a very clear idea of who our actual customers are and how we should engage with them. As a company which relies very heavily on quantitative research, we gained clear insights from Debbie's creative qualitative techniques. I would have no hesitation in using Debbie again." Jayne Lunnon, marketing, Kraft
"Debbie has been the best researcher I have worked with. Her work on Philadelphia Splendips was excellent. She has a highly collaborative approach, moderated focus
groups brilliantly and gave a great presentation with clear recommendations" Rosie Nagra, ex Brand Manager Kraft
"I will recommend your agency at the first appropriate moment - we found your input invaluable and a significant factor in the development of the menswear offer" Susan Aubrey-Cound, Head of Communications, Marks & Spencer
"Debbie has worked on two key projects. The first involved a sensitive area - talking to our long standing customers about "change". Debbie conducted this phase of the research brilliantly. Her skill at getting on with people and extracting core insights was invaluable on both projects." Jemma Stewart, Marketing Manager, Fortnum & Mason
"There are so many factors and influences that determine what makes a good
or great brand and Debbie has proved time and time again that she is expert in
both identifying and understanding those factors in a way that significantly
improves the outcome" Dan Bobby, Dave
"Debbie always gives us clear and insightful research findings, delivered in a
compelling and accessible way that makes our internal clients pay attention.
This has earned Debbie an enviable reputation for qualitative research" Chris Strange, Brand Strategy, Lloyds TSB
"Debbie always helps us to make the ads the best they can be - she understands
how advertising works, is sensitive to the creative process and gives highly insightful,
considered, detailed and totally professional debriefs. And she's fast" Planner, Rainey Kelley
