Psychologist.
Early career in advertising: ABM, Davidson Pearce.
Qualitative researcher and Partner at HPI.
Founding partner of Carne Martin (est 1988).
Launched dcrm in August 2003.
Insatiable appetite for understanding
what makes people 'tick'.
Particularly fascinated by the female brain.
Married to Steven, a Dutchman.
Mother of two sons: Alex (16) and Ollie (13)
Passion for Popart,
collecting old advertising clocks and
Spitting Image memorabilia
