WHATEVER IT TAKES TO OPTIMISE RICH AND CONSTRUCTIVE FEEDBACK
Typically combining a range of methodologies
Most of our studies use some form of interactive forum at their core. . .
(groups, mini groups, quartets, triads etc)
Supplemented with a variety of alternative methodologies, designed to best meet
the objectives of the study
Some recent examples include:
Pre tasking 'dieting' women to create collages to represent their food world
(images, words etc)
Pre group telephone chat with students to break down some barriers and
provide a detailed, individual context
Development of ideas with respondents post groups via email
Recce of women's wardrobes, handbags and bathroom cabinets (with them in tow!) to help unravel some more 'private' choices and explore some anomalies (eg; 3 x half empty shampoo containers because 'it takes too long to get the dregs out. . .')
Virtual anthropology exercise. . .audit of relevant 'blogs'
